SMS, which stands for "short message service" is regarded today as an indispensable resource within the mobile marketing ecosystem with a 98% or better average open rate, text messages are far more effective than email notifications when communicating with customers, particularly when time is of the essence. Most text messages are read in fewer than 5 minutes after they’ve been received.
SMS marketing builds brand loyalty, its mobile-friendly, direct personal, and the most cost-effective marketing tools.
The new age of device targeting has allowed marketers to reach mobile users via SMS with campaigns tailored specifically to a variety of interests and needs. With message relevance deemed critical to the effectiveness of a campaign, the availability and affordability of quality SMS marketing services have allowed businesses, entrepreneurs, and advertisers of all sizes to equally capitalize on this powerful resource.
For even a smartphone user they still use SMS regularly not restricted to only basic phone user.
Averages person looks at his/her phone 150 times per day for purposely, while others exploring his/her phone.
Compared to 22% emails, 29% tweets and 12% facebook posts are read due to missed reading of stacks notification.
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